LinguaPulse
Viral Micro-Video Engine & Global Acquisition Funnel
Digital MarketingVideo Editing & Motion Graphics
- Client
- LinguaPulse
- Industry
- Education & E-Learning
- Year
- 2025
- Live
- Case study
The project
A full-funnel global acquisition engine deploying 60+ localized UGC and animated micro-video creative variants across Meta, TikTok, and YouTube Shorts.
Outcomes
- Customer acquisition cost (CAC) dropped by 42% globally
- Monthly recurring revenue (MRR) scaled from $45k to $210k in 6 months
- Over 180,000 net new app installs driven during campaign run
Scope of work
- Growth experimentation & funnel architecture
- Multi-lingual micro-video creative matrix (60+ variants)
- Meta Ads & TikTok paid acquisition campaigns
- App store conversion rate optimization (ASO)
- Cohort retention & lifetime value modeling
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